Her experience also extends to working with artisan communities and non-profit organisations, supporting the development of sustainable practices and fair-trade initiatives in Peru.
Between 2019 and 2021, she founded and led INFINITA Design Studio, where she supported brands through product development and creative direction. This experience later evolved into a more strategic, consulting-led approach.
Today, her work focuses on guiding emerging fashion brands through clarity, structure and decision-making, helping them translate ideas into viable products and businesses.
Peruvian fashion professional based in the United Kingdom since 2020, with over 10 years of experience in the textile and fashion industry.
Francheska grew up immersed in the world of textiles and garment production, with her family deeply involved in retail, manufacturing and fabric development within “Gamarra”, one of South America’s largest textile hubs. This early exposure gave her a unique, end-to-end understanding of how fashion products are created — from raw materials to final garments.
Her academic background includes Fashion Design & Management (CEAM, Lima), Graphic Design (Toulouse Lautrec, Lima), and further studies in E-commerce, Digital Marketing and Coaching, allowing her to combine technical expertise with strategic thinking and business perspective.
Throughout her career, she has worked across multiple areas of the industry, from technical development and spec sheets to collection support and brand collaboration. She has collaborated with international designers such as Mara Hoffman (USA), Custo Barcelona (Spain) and Jimena Mujica (Peru), as well as major retail brands in South America including Saga Falabella, Oeschle and Cencosud.
The 1st Orcada Retail Shop, in Huancayo, PERU. The kid in the Photo is Eusebio Orcada, Francheska's Dad.